Design Thinking and Innovation at Apple Essay

BACKGROUND apple has been a leader in innovation for years and has been equal to achieve so by pains hard to deliver insanely great cross tracks with simplicity and sophistication. The constant necessity for innovation, learning of unique product development strategies and their prompt execution, the presence of the wadary, Steve Jobs and their unafraid attitude at business experimentation formed the basis of article of beliefs at orchard apple tree.During mid-1970s, computers were mere automation devices and were not perceived to be used for ain work. apple reasoned the impact personal computing will own on individuals once they were equal to see how beneficial the personal computers could be. It was requisite these machines were highly user friendly. orchard apple tree achieved this by incorporating simplicity in the product design internally by attending to the minutest detail in the product, evaluating whether a part or feature is really required, adopting new techno logies, and externally exploring several(predicate) materials and approaches, enhancing customer experience by creating highly interactive products.To be able to provide with a smooth and flowing customer experience, it was necessary to ingest the smallest detail while designing the product. The philosophy was to achieve sophistication by dint of simplicity by working out the object for the product, its concept development, the abut of making it and the user experience of working with it. The sleek design and appearing of orchard apple tree products, easy-to-adopt solutions, and inside-out simplicity in their design and usage, consistency and similitude across products has a huge impact on the user experience. compendiumThe innovation and existence of the creative core of technology at Apple has continued through years despite the disorientation it faced by the lack of focus, increased competitor and changing leaderships during 1985-1997. Post 1997, Apple managed to dumbfo und its act together under the able leadership of Steve Jobs by cerebrate on fewer projects, changing dispersion system, em hold onking direct sales via online website and adopting forward-looking marketing for its insanely great products. Tim Cook, the past Chief Operating ships officer at Apple was responsible for cleaning up the operations of manufacturing, distribution and supply that were taken up during 1985-1997. A core approach to development was taken up working intimately with manufacturers to find different materials and repair processes, and being completely in sync with the customers, their needs and priorities.The basis of Apple was their consistency across its products which were accomplished by adopting a one political program strategy. All the products had the OSX operating system, which was undertaken with a vision to accommodate their development and production. This benefitted Apple (as a company) to develop and design components that were highly effic ient and reliable by investing time and resources, its suppliers allowed reuse and sharing assemblies and sub-assemblies at lower costs, its employees added to their acquaintance base and experience and most importantly, its customers enabled easier adoption to its products due to familiarity and resemblance across products and lesser maintenance requirements due to stable, reliable designs.Apple has been keen on integrating customer experience in the design and development process. They followed an iterative aspect customer involvement process in which they carried out extensive interrogatory to improve user experience with the softwargon and understanding the user expectations when they were attempt to accomplish a task. Products were designed so the end user is able to employ them as tools to force and achieve their needs easily and effectively.Steve Jobs has contend a pivotal, influential role in the driving Apple to the senior high school it has reached as a company and t he reputation its products have built in the market. He had an inbuilt design sense and had a distinct vision of the meaning of the company, its products and how that can be achieved. It was his philosophy of simplicity that was adopted by the company of achieving beautiful, elegant solutions by digging deep into the key, underlying principle of the problem.Jobs demanded products with ultimate sophistication, high quality, and superior capabilities yet, simple UIs. It was his persuasion to have Apple computers for personal computing, when the rest of the industry was busy creating enterprise solutions. His drive for excellence, and native involvement in every stage of product development and its creation to the customer, have been the principal elements responsible for the innovation at Apple and the way the company is shaped up.Apple manages to create stopper about its products and makes rare presentation to launch them in the market. The launched product is immediately ava ilable in the retails and on-line stores for customers to review and purchase. Apple values its secrecy and guards it fiercely. This creates additional hype around the product as they have been known for delivering innovative and appeal products. The constant innovation at Apple ensured they had improved versions of previously launched products, which were then marketed to promote users to have a portfolio of a single product.Apple took a bold step by moving to retail and having commercial stores for Apple products in a hope to attract non-Apple customers and retain the Apple yellowish brown base by providing elegant store designs and easy accessibility to their products. The intent was to generate foot traffic by luring shoppers and thereby increase tenuity and popularity. A smart move was undertaken by introducing a genius bar for tech repair and support which was undertaken publicly, adding to the cool factor. Apple was able to create a buzz around its products by launching re tail stores at prime location in upscale malls.RECOMMENDATIONSBecause Apple claims to build products that are for everyone, they should be priced so that they are affordable to everyone. With increase in the competition that Apple products are facing, they should make efforts to lower the cost without compromising the quality. instantly that Apple has established itself as a brand and made a statement about its products, the new stores could be opened at other(a) relatively cheaper yet, decent locations instead of high end malls or at expensive real estates.They could have an online virtual genius bar (video) that could athletic supporter customers, especially those who arent good at communicating in English, with the problems they had with devices.