Aalsmeer Flower Auction Essay Example | Topics and Well Written Essays - 2000 words - 1

Aalsmeer Flower Auction - Essay ExampleThe researcher states that FloraHolland lessener auction plays a make out role in the Netherlands, land of Floriculture where its position as groceryplaceplace fulfils the role of matchmaker, intermediary and knowledge center. FloraHolland itself operate a nationally operating intermediary organization and import department. In a market that is characterized by upscaling and internationalization, FloraHolland wants to maintain and increase its strong market position. By offering the best and broadest assortment, FloraHolland wishes to tie (international) concern flows to the marketplaces. FloraHolland offers its members the best sales opportunities at the lowest possible costs. FloraHolland is a service providing company that is not concentrate on generating profit Mission Vision. FloraHolland or Aalsmeer Flower Auction need to refocus its resources to continue to be relevant in this day and age with the emergence of alternative, electro nically driven flower markets. To widen its market base and influence Aalsmeer Flower action should meet the needs of retailers. Retailers are also dependent on its consumers that demand for fresh products, more varieties, smaller quantities and multiple deliveries each week. Rightly or wrongly, the retailers felt that they should feed more influence on supply. Business Requirements Aalsmeer Flower Auction needs to meet the requirement of its retailers among new(prenominal) things with the use of information technology using the correct strategy. The information technology strategy should be competent to enable the delivery of Fresh products to the retailers at the shortest possible time and with minimum expense. Generalized model of step in processes Kambil and Van Heck 1996. The Grower should make the following information available Grower ID stack number mussiness Type Batch Availability Schedule Batch Volume Initial determine Last Price The Auction transaction file shoul d have the following information battle array reference book number Batch number Batch Type Batch Availability Schedule Volume leveragingd Price Auction reference number persuade code logistic Providers should make the following available for the retailers. Logistic Provider ID Transport Schedule (Departure Time and place Arrival Time and Place) Transport Type Maximum Volume The Logistic transaction file should have the following information Logistic Provider ID Transport Schedule Order reference number The above data profile assumes that the retailer, grower and logistic-provider identification database are normalized. The process flow is described as follows When a grower put a batch of his harvest to the auction, all expatiate shall be flashed on the board. For each transaction using the auction clock where a retailer purchase a portion of the batch, the board display will display the new volume up for auction. When a retailer completes his transaction, he will then pick th e logistical support provider and purchase a room for his newly purchased flowers. The Logistic provider shall make his availability or the available room he can still accommodate to the message board.