The Globalization of Classism and Sexism through the Global American Pop CultureThere is no question that American carbonated waterular husbandry has achieved worldwide part . This is because multinational corporations have dutifully ensured that American mixerisation continues to be a lucrative trade by associating American looks and symbols with the notions of a higher social berth , where those who acquire things that are American become one of the elect (Gitlin 2001 ,. 827 ) In effect , the export of American pull downular enculturation , aided significantly by increased economic liberalization on a world(prenominal) scale , has effectively homogenized the tastes of young (and not so young ) people all over the world (Gitlin 2001 br.825 ) magic spell this has clearly been a source of advantage for America s corpo rations , the verge of American shovel in civilisation alike presents an insidious holy place terror to other destinations as individuals and societies exposed to American culture , perceiving it to be superior , transform and tailor social determine and norms to crystalise them as American as possible . In the transit , other cultures which adopt American pop culture as well as inherit the implicit value and norms that it carries , including classism and sexismIndeed , the problem posed by the globalization of American pop culture lies in the point that it mass produces and transports not however images and commodities but also symbols and meanings . indeed , consumers not only consume commodities for the sake of consumption , they also consume ideas and meanings to products , ethnical or otherwise . Gitlin (2001 suggests that the act of culture consumption itself shows an affiliation with disaffiliation wherein consumers carry a limited-liability lodge with the culture being consumed (p . 827 As such(pre! nominal) , consumers who patronize American pop culture absorb twain the positive and negative symbols embed in American culture , including American-made classism . Unfortunately , American pop culture also brings with it the designing mentality of the money thrift which reorients existing social value according to the capitalist dumbfound (Ibid ) This is evident in the office that advertisers often juxtapose the image of their products with concepts of luxury , posture , or fulfillment Clearly , price of admission to these products , and the experiences they offer depends on an individual s paying capacity (Gitlin 2001 ,. 834 ) thereof class- found variety starts to surface as individuals begin to assess the expenditure not only of things but also of other individuals based on their monetary value . The integration of American cultural value which prioritizes material wealth above everything , with the values of third orb societies is often devastating . Social tie s disintegrate as social status begins to be equated with the ability to make a limited-liability connection with other cultures through consumption which entails being fitting to get goods and products at whim . Hence , the individualistic credit filiation of wealth becomes a priority as wealth confers status and recognition , leaving all other concerns such as ethics and social responsibility inconsequentialIn the same manner , the globalization of American pop culture also perpetuates the objectification of women on a global scale . This is because women s images in American cultural vehicles...If you member to get a full essay, order it on our website: OrderCustomPaper.com
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