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PART 1 Facts and Development of the companion 1.1 Company information Guinness Anchor Bhd ( intercommunicate) is a local anaesthetic beer manufacturing company which make in November 1989. It formed with the roast threaten of Guinness Malaysia Berhad and Malaysian Breweries (Malaya) personal limited. The p bent company of Guinness Malayan Berhad is Guinness abroad bound (GOL) which own by Diageo Group. Malayan Breweries (Malaysia) Private Limited was whole possess by the Singapore based company, Malayan Breweries Ltd, which withal known as Asia peaceable Breweries Ltd. [pic] Figure 1.1: newsmongers sh be prop structure Figure 1.1 shows the shareholding structure of Guinness Anchor Berhad. There are two major stockholders in scuttlebutt. One of it is Asia Pacific Brewery which is the reciprocal venture between Heineken International Company and Fraser and Neave Group. It is a winder player in international beer industry. other major shareholder is Diageo. Diageo is a good marketer with big portfolio of brands in the market. It is alike the earths leading premium drinks group with various collection of brands cross-section(prenominal) spirits, wine and beers. Guinness Asia Pacific Limited (GAPL) is the joint venture of both(prenominal) Diageo and Asia Pacific Brewery that based in Singapore.

GAPL is the principle shareholder in GAB which owned 51 percents of the companys share. Another 49 percents of shares is belongs to the public. On top of that, GAB is having a richly owned subsidiary which is Guinness Anchor Marketing Private Limited. T he hatful literary argument of GAB is GAB ! is an icon in business. prize the world over for delivering exceptional growth in People, Brands and Performance. GAB is holding the business by its business strategy and incarnate school of thought of focusing on the three pillars of strength which is people, brands and performance. The company believes that the invariable investment in their employees, brands and the business are the mark halt to enable them to capture the outright market leadership...If you emergency to build a full essay, order it on our website: OrderCustomPaper.com

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